Inspecting as a Full Time Business

 

To be a full time inspector requires a very robust marketing strategy.  When I say a full time business I mean 8 hours a day 5 days a week.  If you are not inspecting a home or writing a report, you must be marketing.  This marketing should include:  sales calls on real estate offices, mortgage brokers, real estate attorneys; networking with groups like, BNI, Chamber of Commerce, Kiwanis, and VFW etc. 

 

Passive marketing like diner place mats, flyers on company bulletin boards, and Laundromats is important also.   The purpose is to cast as wide a net as possible.  The more advertising you have in the market, the more business will come in.  The key is to try everything and find out what works for you. Adjust your strategy to the things that work in your community.  The important thing is not to stop, stay patient, and keep working.  It will pay off; you just have to be persistent.

 

Being able to advertise that you are a full time inspector is also an important sales feature.  Be sure to promote the fact that home inspecting isn’t just a passing fancy for you; this is your profession.

 

Remember, if you are not devoting at least 8 hours a day to your inspection business you aren’t really full time.  A full time home inspector works at the business full time.  This is why it takes a certain type of individual to be a business owner; you will not have a boss telling you (and motivating you) what to do all day long.  You have to be a self-starter and hold yourself accountable for your own efforts.