Marketing

Marketing

 

If you are not willing to market your home inspection business Do Not pursue this career.  Success will not come from knowledge or skill in the building trades. It does not matter how much knowledge you have about the building trades.  It does not matter how much contracting experience you have.  The only thing that matters is, “Do you have a successful marketing strategy?”

 

A marketing strategy can be multiple different methods and you can be as creative as your imagination can take you.  You do not have to be a salesman and make cold calls all day long to be successful.  You do need some strategy or strategies that bring buyers of homes to you.

For example:

1.     Your wife could be a realtor who has many realtor friends.

2.     You could be a member of a large church group where everyone knows you.

3.     You spend money on a website that has been optimized so that when someone Googles ‘Home Inspector’ your name pops up on top.

4.     You could be the only local home inspector in your small community.

5.     You may own a piece of property on a busy road and have a large billboard advertising your business.

 

Any of these would be nice.  But, you must create a marketing strategy that will work over the long run for you.  Having a buddy who is a realtor that plays in your monthly poker group is not a strategy.  Having a strategy involves multiple client sources and processes that can be adapted and changed for different market conditions.

 

If you are thinking about taking a course at “Online Home Inspection Training”, fill out the survey and we can talk about how you are planning on growing your business.  We may be able to come up with viable marketing strategy for you.  However, if marketing yourself is something you are unsure about or unwilling to do, a different career choice may be a better option.